Project: Creative Marketing Research

Teacher: Jolene Wofford
School: Holt High School
Location: Wentzville, Missouri USA
Start Date: 10/08/2013
End Date: 02/06/2014
Project Plan
Unique Requests of
Participating Mentors:

Students will be preparing projects to be competitive in our District and State competition. They will be taking the information and writing up a professional plan. In addition, they will be preparing a PowerPoint presentation to present to the judges. Any feedback to help students understand the process is beneficial.

Description:

The project should be a research study in the marketing field, planned, conducted and reported by a DECA chapter, the use of which will measurably imporve the marketing activities of an individual company, organization, a club or a business community. The project might concern itself with finding new markets for local products, pomoting the community's resources, increasing the trading area of facilities, increasing sales, increasing membership, solving problems or challenges affecting the marketing process.

Benchmarks:

*select an actual local business operation or organization *design a research study *conduct a research study *analyze the results of the research study *prepare a creative marketing plan to enhance the current situation, make recommendations resulting fromt he study, project outcomes from implementing the recommendations, as well as a plan for implementing the recommentations.

Duration:

12

Grade Level:

12

Content Area:

Creative Marketing Project

Student Outcomes:

Students will meet set deadlines, outcome dependent upon the response and interdependent of the mentor. The student will submit rough drafts, mentor will review and provide suggestions, student will revise the copy and improve the quality of the work.

Evaluation of
Student Outcomes:

Each section will be submitted by the due date and students will be evaluated on each section.

Teacher Role:

Teacher will teach each section and show examples, and grade each section upon completion.

Mentor Role:

Give students effective feedback, looking at content, sentence structure, grammar, etc.