Project: 2015 Fall - Business Planning Project

Step Description Expected Student Results
1 Students sign on to telementor and type biography information
to prospective mentors.		 Acquire a telementor to aid them in writing and presenting a
business plan.
2 Students type what has been written prior to working with a
mentor:
I. Executive Summary (to be written last)
One page description of the project written.
II.Introduction
Type of business proposed, a brief description of the major
product/service involved, sources of information (interviews
and research sources), a brief description of advisers and
their involvement.

Mentor Role: Give feedback to students on the feasibility of
their business idea.
Teacher Role: Prepare lessons on developing a business
concept, mission, and vision.
Business idea proposal showing how mentor feedback was
incorporated.

The students will show, using a different text color, the
edited mentor feedback for each outcome of this project.
3 III. Analysis of the business situation
A. Self Analysis
Personal business experience and training/education in the
proposed field, personal business strengths and weaknesses,
demonstrated willingness to take risks, a brief plan for
personal development in the proposed field.
B. Trading Area Analysis
1. General Data: geographic, demographic, economic
2. Competitive Data: present competitors (listed and
briefly described), competitive advantages and disadvantages
of the proposed business.

Mentor Role: Read completed sections of the business plan
created by students. Proofread and give suggestions on the
overall plan.

Teacher Role: Teach the concepts of data collection and
market segmentation. Assist students in finding a location
and the geographic data needed to analyze possible
locations.
Self Analysis
Trading Area Analysis
4 C. Market Segment analysis
Target market (age, income level, population estimate, other
specific demographic and economic information), customer
buying behavior related to proposed business.
D. Analysis of potential locations(s)
Availability, cost (rent or buy), traffic patterns,
proximity to competition, etc.

Mentor Role: Read completed sections of the business plan
created by students. Proofread and give suggestions on the
overall plan.

Teacher Role: Teach the concepts of data collection and
market segmentation. Assist students in finding a location
and the geographic data needed to analyze possible
locations.
Market Segment Analysis
Analysis of Potential Locations
5 IV. Planned Operations of the Proposed business
A. Proposed organization
Type of ownership and rational; start-up steps to form the
business; planned personnel (or functional)needs; proposed
staffing to handle managerial, financial, marketing, legal
production (if applicable) functions; proposed organization
chart, brief job descriptions, if necessary.

Suggested Mentor Role:

1) Assist the student with any part of their business plan
they are working on and have questions about.
2) Proofread whatever has been uploaded for you to read.

Suggested Teacher Role:

1) Teach/preview concepts/meaning of questions and give
assistance regarding parts of the business plan assigned
2)Monitor the flow of information between student & mentor.
3)Send letter to individual and/or all mentors explaining
what is necessary for better understanding of the project
and/or students, as needed.		 Student completes questions assigned on the business plan;
Updates their portfolio of correspondence from mentors.

The students will show, using a different text color, the
edited mentor feedback for each outcome of this project.
6 IV. Planned Operations of the Proposed Business
B. Proposed product/service
Details of product(s) and service(s) to be offered; include
potential suppliers, manufacturing plans, inventory
policies, if applicable. If the business is a service
business, appropriate information about plans to provide the
service, including necessary suppliers, etc.

Suggested Mentor Role:

1) Assist the student with any part of their business plan
they are working on and have questions about.
2) Proofread whatever has been uploaded for you to read.

Suggested Teacher Role:

1) Teach/preview concepts/meaning of questions and give
assistance regarding parts of the business plan assigned
2)Monitor the flow of information between student & mentor.
3)Send letter to individual and/or all mentors explaining
what is necessary for better understanding of the project
and/or students, as needed.


 Product mix steps
7 IV. Planned Operations of the proposed business
C. Proposed marketing strategies
Proposed pricing policy; costs, markups, markdowns, relation
to competition, etc.; proposed promotional program; personal
promotional activities; non-personal promotional activities;
media availability, costs, one year promotional plan
outline.

Suggested Mentor Role:

1) Assist the student with any part of their business plan
they are working on and have questions about.
2) Proofread whatever has been uploaded for you to read.

Suggested Teacher Role:

1) Teach/preview concepts/meaning of questions and give
assistance regarding parts of the business plan assigned
2)Monitor the flow of information between student & mentor.
3)Send letter to individual and/or all mentors explaining
what is necessary for better understanding of the project
and/or students, as needed.		 Student completes questions assigned on the business plan;
Updates their portfolio of correspondence from mentors.

The students will show, using a different text color, the
edited mentor feedback for each outcome of this project.
8 V. Planned Financing
A. Projected Income and expenses
(The following are recommended items to be included. You may
select the appropriate items for your business.)
1. Projected income statements by month for the first year's
operation (sales, expenses, profit/loss)
2. Projected cash flow for the first year
3. Projected cash flow by month for the first year's
operation
4. Projected balance sheet, end of the first year.
5. Projected three year plan
6. A brief narrative description of the planned growth of
the proposed business, including financial resources and
needs
B. Proposed plan to meet capital needs
(The following items are recommended for inclusion. You may
select the appropriate items for your business.)
1. Personal and internal sources
2. Earnings, short-term and long-term borrowing, long-term
equity
3. External sources
4. Short-term and long term borrowing, long-term equity (if
applicable)
5. Repayment loans
6. Plan to repay borrowed funds or provide return on
investment to equity funds.

Suggested Mentor Role:

1) Assist the student with any part of their business plan
they are working on and have questions about. Help students
to understand which financial forms would be the best to
include in the business plan.
2) Proofread whatever has been uploaded for you to read.

Suggested Teacher Role:

1) Teach/preview concepts/meaning of questions and give
assistance regarding parts of the business plan assigned
2)Monitor the flow of information between student & mentor.
3)Send letter to individual and/or all mentors explaining
what is necessary for better understanding of the project
and/or students, as needed.

 Student completes questions assigned on the business plan;
Updates their portfolio of correspondence from mentors.

The students will show, using a different text color, the
edited mentor feedback for each outcome of this project.
9 Students complete their business plan, correcting any errors
after working with their mentor. They will type executive
summary, bibliography, and complete their appendix sections.
Suggested Mentor Role:

1) Assist the student with any part of their business plan
they are working on and have questions about.
2) Proofread whatever has been uploaded for you to read.

Suggested Teacher Role:

1) Teach/preview concepts/meaning of questions and give
assistance regarding parts of the business plan assigned
2)Monitor the flow of information between student & mentor.
3)Send letter to individual and/or all mentors explaining
what is necessary for better understanding of the project
and/or students, as needed.		 Student completes questions assigned on the business plan;
Updates their portfolio of correspondence from mentors.
10 Students will have been given information on presentation
skills with a business plan presentation demonstration during
this week. They will work on their oral presentation and
finalize any part of their business plan, contacting mentors,
if necessary. This is for students that may have been behind
due to absences. Their 10 minute presentation will begin on
class on December 15th.

Student completes questions assigned on the business plan;
Updates their portfolio of correspondence from mentors.		 Student completes questions assigned on the business plan;
Updates their portfolio of correspondence from mentors.
11 This time period is scheduled for oral business plan
presentations. Students will be informed business plans that
meet the criteria to be entered into the DECA Career
Development Conference on February 8. During this time
students will write and thank mentors for their assistance,
inform mentors of who won the class competition, and complete
a survey for this website.

STudents continuuing on to competition will keep working on
this step until January 20th.		 Students finalize the telementoring project with a thank you
to mentors and evaluate their experiences with telementoring.