Project: Advanced Marketing Public Relations Project

Step Description Expected Student Results
1 Students sign on to telementor and type biography information to prospective mentors. Acquire a telementor to aid them in writing and presenting a project.
2 Students type what has been written prior to working with a mentor:
II.Camapign Theme or Focus
A. Statement and description of the issue to be addressed (students will type up the issue that they are addressing with their public relations project in a report.
B. Rationale for selecting the issue (students will write why they selected the particular project)
C. Description of the target population (such as community, school, etc.) (student will provide a thorough description of the target population that will be affected by their project). 		students will show, using a different text color, the Mentor Role: Give feedback to students on the issue and rationale for selecting and provide effective feedback for the description of the target population.
Teacher Role: Grade submitted work from student after notable corrections made by the suggestion of the mentor. dited mentor feedback for each outcome of this project.
3 III. Local Media and Other Promotional Possibilities
A. Local print and broadcast media available
b. Other possible promotional activit(ies)
C. Media mix and rationale for media and other promotional activity (ies)

Mentor Role: Read completed sections of the project. Proofread and give suggestions on the overall section.

Teacher Role: provide resources for students so that they be aware of all the sources available for the different types of media (print as well as broadcasting and social media)		 Mentor Role: Give feedback to students on the issue and rationale for selecting and provide effective feedback for the description of the selected media and the other promotional activities.
Teacher Role: Grade submitted work from student after notable corrections made by the suggestion of the mentor.
4 IV. Campaign organization and Implementation
A. Organizational chart, member involvement and job description
B. Description of the campaign and documentation
C. Estimated impact on the target population

Students will create an organizational chart of the heirarchy of activities that were planned for the public relations project. They will discuss the entire campaign, and what they accomplished from the campaign, and lastly, they will create a survey and/or documentation of how the target population were affected and the implact it had on them.
Teacher Role: Assist students in the planning and implementing of their project
Mentor role.Mentor Role: Give feedback to students on the work submitted.
students will plan activities, implement the activities, create an organizational chart, document their sources and provide effective feedback.

5 V. Evaluation and Recommendations
A. Evaluation of the process
B. Recommendations for future campaigns

A thorough evaluation of the campaign; students will reflect on their project and write recommendations for future campaigns. 		The students will show, using a different text color, the edited mentor feedback for each outcome of this project.
6 I. Executive Summary
This is an overview of the entire project. The Executive Summary will be an essential part to their project, when competing, if the judge only has time to read through and skim the paper, they will read the summary and be able to understand the entire project.

Mentors Role: very important one on this step to make sure that what is written is what the paper is about. Proofread whatever has been uploaded for you to read and submit applicable suggestions. Thank you for your time and patience.

Suggested Teacher Role:

1) Teach/preview concepts/meaning of questions and give assistance regarding parts of the business plan assigned 2)Monitor the flow of information between student & mentor. 3)Send letter to individual and/or all mentors explaining what is necessary for better understanding of the project and/or students, as needed.


 Students will now write this first section of their project, this is an overview of the entire project. The Executive Summary will be an essential part to their project, when competing, if the judge only has time to read through and skim the paper, they will read the summary and be able to understand the entire project.

7 Students will have been given information on presentation skills with a project presentation demonstration during this week. They will work on their oral presentation and finalize any part of their project, contacting mentors, if necessary. This is for students that may have been behind due to absences. Their 10 minute presentation will begin on class on December 21th.

Updates their portfolio of correspondence from mentors.		 Updates their portfolio of correspondence from mentors.
8 This time period is scheduled for oral project presentations. Students will be informed projects that meet the criteria to be entered into the DECA Career Development Conference on February 8. During this time students will write and thank mentors for their assistance, inform mentors of who won the class competition, and complete a survey for this website. Students finalize the telementoring project with a thank you to mentors and evaluate their experiences with telementoring.