Students will develop a plan to conduct a market research study. They will be analysing the information collected and developing a professional action plan and proposal to meet the project criterion related to the organization they have chosen. In addition, they will be preparing a visual presentation to present to evaluators. Any feedback to help students understand the process or any part of this year's topic is beneficial. Students will be preparing projects to be competitive in our District and State DECA competitions.
Description:
The 2017 topic for each career category is the development or enhancement of a social, local, mobile (SoLoMo) strategy. Participants will collaborate with a local business or organization to analyze current promotional strategies and practices and then develop and present a strategic plan to improve or implement social, local, mobile strategies and practices.
Benchmarks:
*Select an actual local business operation *Conduct a SWOT Analysis of the business *Design a research study *Conduct a research study *Analyze the results of the research study *Prepare a strategic plan *Prepare a proposed budget *Present the findings in a role-play situation
Duration:
9
Grade Level:
11
Content Area:
Advanced Marketing Research
Student Outcomes:
Advanced Marketing Research Participants will demonstrate knowledge and skills needed to address the components of the project as described in the content outline and evaluation forms. Participants will also develop many 21st Century Skills, in the following categories, desired by today’s employers: • Communication and Collaboration • Creativity and Innovation • Critical Thinking and Problem Solving • Flexibility and Adaptability • Information Literacy • Initiative and Self-direction • Leadership and Responsibility • Media Literacy • Productivity and Accountability • Social and Cross-cultural Skills
Evaluation of
Student Outcomes:
Each section will be submitted by the due date and students will be evaluated on each section as well as the final project.
Teacher Role:
Teacher will teach and provide the information relevant to each section, show examples, and provide feedback on each section upon completion.
Mentor Role:
Give students effective feedback, looking at content, sentence structure, grammar, and proposed activities, etc. Mentor knowledge and sharing of available resources is a definite bonus.
