Project: 2016 Fall - Business Operations Research

Teacher: Jolene Wofford
School: Holt High School
Location: Wentzville, Missouri USA
Start Date: 09/27/2016
End Date: 01/13/2017
Project Plan
Unique Requests of
Participating Mentors:

Help the students prepare a professional based market research strategic plan based on their data collected. Writing the proper survey questions to gain the proper information is always a challenge. Helpful tips on survey writing and gathering information would be helpful.

Description:

2017 TOPIC The 2017 topic for each career category is the development or enhancement of a social, local, mobile (SoLoMo) strategy. Participants will collaborate with a local business or organization to analyze current promotional strategies and practices and then develop and present a strategic plan to improve or implement social, local, mobile strategies and practices. RATIONALE A major trend in marketing across industry sectors is an increased emphasis on social, local, mobile (SoLoMo). Businesses and organizations are re- balancing promotional dollars in order to utilize geo-location technology, develop mobile apps, improve maneuverability, and alter communications strategies in order to more quickly and more effectively reach customers.

Benchmarks:

*select an actual local business operation or organization *design a research conduct a research study, * analyze the results of the research study *Based on the results of the research prepare a detailed plan to enhance employee engagement. Prepare a proposed strategic plan and present the plan in a role-playing situation.

Duration:

15

Grade Level:

11

Content Area:

Advanced Marketing Research

Student Outcomes:

Advanced Marketing Research

Evaluation of
Student Outcomes:

Each section will be submitted by the due date and students will be evaluated on each section.

Teacher Role:

Teacher will teach each section and show examples, and grade each section upon completion.

Mentor Role:

Give students effective feedback, looking at content, sentence structure, grammar, etc.