Project: 2015 Fall - Business Operations Research

Project Plan
Unique Requests of
Participating Mentors:

Students will develop a plan or enhancement of an employee engagement strategy. In addition, they will be preparing a visual presentation to present to the judges. Any feedback to help students understand the process is beneficial. Students will be preparing projects to be competitive in our District and State competition.


The 2016 topic for each career category is the development or enhancement of an employee engagement strategy. Participants will collaborate with a local business or organization to analyze current employee engagement and then present a plan to improve employee engagement within the business or organization. The rationale is that employee engagement implies that disengaged workers are holding back the overall economy. Gallup reports that seven out of 10 workers in are either actively disengaged or not engaged in their work.


*select an actual local business operation or organization *design a research conduct a research study, * analyze the results of the research study *Based on the results of the research prepare a detailed plan to enhance employee engagement. Prepare a proposed strategic plan and present the plan in a role-playing situation.



Grade Level:


Content Area:

Advanced Marketing Research

Student Outcomes:

Students will meet set deadlines: II. Introduction A. Description of the business or organization B. Description of the community (economic, geographic, demographic and socioeconomic factors) C. Overview of the business or organization's current culture and employee engagement strategies. III. Research Methods Used in the Study A. Description and rationale of the research methodologies selected to conduct the research study B. Process used to conduct the selected research methods. IV. Findings and Conclusions of the study A. Findings of the research study B. Conclusions based on the findings V. Proposed Stragetic Plan A. Objectives and rationale of the proposed plan B. Proposed activities and timelines C. Proposed metrics or key performance indicators to measure plan effectiveness VI. Proposed Budget A. Costs associated with proposed strategies VII. Bibliography

Evaluation of
Student Outcomes:

Each section will be submitted by the due date and students will be evaluated on each section.

Teacher Role:

Teacher will teach each section and show examples, and grade each section upon completion.

Mentor Role:

Give students effective feedback, looking at content, sentence structure, grammar, etc.