Project: Timberland - Business Operations Research

Project Plan
Unique Requests of
Participating Mentors:

Students will be preparing projects to be competitive in our District and State competition. They will be taking the information and writing up a professional plan. In addition, they will be preparing a PowerPoint presentation to present to the judges. Any feedback to help students understand the process is beneficial.


The 2013 topic for each career category is the development of a plan to rebrand an existing business or organization to add value to the brand. Using an existing business or organization of their choice, participants will research the business or organization and its current branding efforts. Participants will develop a detailed plan to enhance or rebrand the organization. Efforts may include, but are not limited to, new logos, new mission statements, new signage, new digital media, new store layouts and the like. The goal of the revisions should be to add value to the brand and the organization.


*select an actual local business operation or organization *conduct a SWOT analysis of the business's products/services and of its website *design a research study to identify opportunities to strengthen a businss's website *conduct market research * analyze the results of the research study *Based on the results of the research, develop a cost analysis of changing the website *Develop a promotional campaign designed to reintroduce the business's website into the marketplace *Present the research findings and proposed promotional campaign in a role-play situation to the business's owner/manager.



Grade Level:


Content Area:

Advanced Marketing Research

Student Outcomes:

Students will meet set deadlines: II. Introduction A. Description of the business or organization B. Overview of the business's current website structure, capabilities, offerings, etc. III. Steps taken to design the study and the instrucment. B. Steps taken to conduct the study. IV. SWOT Analysis of the Business's website A. Strengths of the businss's or organizaion's website B. Weaknesses of the busines's or organization's website C. Opportunities available to the business's or organizaiton's website D. Threats to the business's or organization's website V. Proposed strategin Plan and Cost Analysis A. Develoop a strategic plan to revise and improve the business's website. B. Create a timeline to implement the strategic plan, C. Develop a cost analysis of revising the website, hosting fees, and technical support. D. Identify revenue streams for the website.

Evaluation of
Student Outcomes:

Each section will be submitted by the due date and students will be evaluated on each section.

Teacher Role:

Teacher will teach each section and show examples, and grade each section upon completion.

Mentor Role:

Give students effective feedback, looking at content, sentence structure, grammar, etc.