Project: Fashion Promotion

Teacher: Jolene Wofford
School: Holt High School
Location: Wentzville, Missouri USA
Start Date: 11/08/2011
End Date: 12/21/2011
Project Plan
Unique Requests of
Participating Mentors:

Students will be preparing projects to be competitive in our District and State competition. They will be taking the information and writing up a professional plan. In addition, they will be preparing a PowerPoint presentation to present to the judges. Any feedback to help students understand the process is beneficial.

Description:

The Fashion Merchandising Promotion Plan provides the participant with the opportunity to: *develop a seasonal sales promotion plan, using apparel and acccessory items only, for a retail store *present the plan in a role-playing situation to the store manager

Benchmarks:

*select an actual local business *clearly state objectives of the promotional plan *prepare a realistic budget for the promotion plan *schedule events in a logical order *prepare a responsibility sheet that is compatible with the size and location of the store described. *identify displays, publicity, special events and sales training

Duration:

8

Grade Level:

11

Content Area:

Marketing

Student Outcomes:

Students will meet set deadlines, outcome dependent upon the response and interdependent of the mentor. The student will submit rough drafts, mentor will review and provide suggestions, student will revise the copy and improve the quality of the work.

Evaluation of
Student Outcomes:

Each section will be submitted by the due date and students will be evaluated on each section.

Teacher Role:

Teacher will teach each section and show examples, and grade each section upon completion.

Mentor Role:

Give students effective feedback, looking at content, sentence structure, grammar, etc.