Project: Business Operations Research

Teacher: Jolene Wofford
School: Holt High School
Location: Wentzville, Missouri USA
Start Date: 09/17/2012
End Date: 12/14/2011
Project Plan
Unique Requests of
Participating Mentors:

Students will be preparing projects to be competitive in our District and State competition. They will be taking the information and writing up a professional plan. In addition, they will be preparing a PowerPoint presentation to present to the judges. Any feedback to help students understand the process is beneficial.


The 2013 topic for each career category is the development of a promotional campaign based on the results of the research conducted. Participants will choose an existing business and conduct a SWOT analysis and additional research on its product/services in an attempt to provide new and exciting ways to restructure, change and update that business's website to create a wider audience and/or generate more customers.


*select an actual local business operation or organization *conduct a SWOT analysis of the business's products/services and of its website *design a research study to identify opportunities to strengthen a businss's website *conduct market research * analyze the results of the research study *Based on the results of the research, develop a cost analysis of changing the website *Develop a promotional campaign designed to reintroduce the business's website into the marketplace *Present the research findings and proposed promotional campaign in a role-play situation to the business's owner/manager.



Grade Level:


Content Area:

Advanced Marketing Research

Student Outcomes:

Students will meet set deadlines: II. Introduction A. Description of the business or organization B. Overview of the business's current website structure, capabilities, offerings, etc. III. SWOT Analysis of the Business's website A. Strengths of the businss's or organizaion's website B. Weaknesses of the busines's or organization's website C. Opportunities available to the business's or organizaiton's website D. Threats to the business's or organization's website IV. Research Methods Used in the Study A. Steps taken to design the study and the instrument B. Steps taken to conduct the study V. Findings and Conclusions of the study A. Provide an analysis of the research and identify your major findings B. Based on the analysis, identify strategies to improve the business's website.

Evaluation of
Student Outcomes:

Each section will be submitted by the due date and students will be evaluated on each section.

Teacher Role:

Teacher will teach each section and show examples, and grade each section upon completion.

Mentor Role:

Give students effective feedback, looking at content, sentence structure, grammar, etc.